Taproot is ‘Agency of the Year’ at Adfest 2013

20 Mar,2013

By A Correspondent


At the Adfest 2013, Taproot India was declared as the Agency of the Year. Taproot India won Grande Lotus Roots for Mumbai Mirror ‘I am Mumbai’ campaign, apart from Lotus Roots for ‘Save Our Sisters’, and Finalist for ‘Nima Bartan’.


“Taproot is the top most awarded offices amongst 33 city and offices across Asia with eleven metals including a Grand Prix and two Golds. Nothing can be better than this for us at Adfest. Hope we continue our momentum and live up to our clients and industry expectation in come years as well,” said Santosh Padhi, Co-Founder and Chief Creative Officer, Taproot India.


BBDO’s campaign for Gillette, You Shave I Shave won an Effective Lotus. McCann Worldgroup India also won Lotus Roots for Yatra.com, BBDO for Visa Debit Card, and Contract Advertising for Morphy Richards Juicers.


McCann Worldgroup India secured a Silver in Film Lotus for Yatra.com apart from Contract Advertising for Morphy Richard Juicers. Scarecrow Communications won a Bronze for Panasonic SmooSpeak Video Door Phone, apart from Leo Burnett for Kaun Banega Crorepati’s Girl Child campaign, Firstpost.com campaign by Contract, Bang Bang Films for IPL Carnival, while Taproot India secured it for Fox Movies, Bombay Times, I Am Mumbai campaign for Mumbai Mirror, Teach India for Times of India.


In the Press Lotus Categopry, DDB Mudra Group won a Bronze for Volkswagen Passat and McCann Worldgroup India for Videocon Mobile. Taproot India secured a Silver for Times Classified and was a Finalist for Audio Book India.


Western Union Money Transfer’s campign by McCann Worldgroup India won a Silver in Otdoor Lotus while Leo Burnett’s Tide campaign and McCann’s campaign for Xolo Mobiles X900 were declared Finalists. DDB Mudra walked away with a Bronze for Paper Shredder. Taproot India won a Bronze for Rolling Stone and was a Finalist for Save Our Sisters campaign.


In Interactive Lotus, the sole Indian winner was Webchutney, which won a Bronze for Harmonium Love campaign for Mohan Music Palace. BBDO walked away with Silver in Direct Lotus category for Diastix.


Grey Worldwide India was awarded Silver for Killer Jeans campaign in Design Lotus category, as Taproot India walked away with a Bronze for Red Cross. McCann Worldgroup India’s Western Union Money Transfer campaign was declared a Finalist as was Grey’s 45-degree card campaign for Achyut Palav. However, Grey’s Killer Jeans did win a Silver in the category.


Print Craft Lotus saw McCann winning a Silver for ATSS and Taproot for Save Our Sisters; Bronze for Taproot India (Nima Bartan, Prayas Bharti Trust) and Leo Burnett for Bajaj exhaust fans respectively. McCann Worldgroup India’s three camapigns for Videocon Microwave Ovens, and Leo Burneet India’s entry for Bajaj Exhaust Fans were declared Finalists.


In Film Lotus, The Finalists were Storytellers.in for Make My Trip campaign, and Bang Bang Films for IPL Carnival that also won a Silver. Corcoise Films’ ICICI Bank campaign also won a Silver apart from Contract Advertising’s Morphy Richard Juicers.


Adfest 2013, with the theme ‘Connect the Dots’, was held during 17-19 March at Pattaya, Thailand.


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