Storyboard dons new avatar on CNBC TV18

06 Mar,2013

By A Correspondent


Storyboard, the longest running feature show on CNBC-TV18, returns after a break. Starting March 16, the show will be hosted by Naomi Datta and edited by Anant Rangaswami. Since the launch of Storyboard in 2001, the show has analysed developments in advertising and marketing, giving viewers a ringside view of the business of brands.


In its new avatar, Naomi Datta will be hosting the show. A television journalist, presenter and producer for 14 years, Naomi Datta started out with CNBC-TV18. Next, she moved to the Times Group as a core member of the Times Now start-up team. Later, she worked with MTV and Endemol India as a consultant. Talking about her new role, she said, “I was part of the team that launched Storyboard 12 years ago – and am delighted to be a part of Storyboard’s exciting evolution to the next level. Our hope is to energize an already iconic show with a wider variety of information and trends relevant to brands, marketing and advertising. The aim is to make Storyboard as interactive and contextual as possible for the audience.”


The show will be edited by Anant Rangaswami, the founder editor of Campaign India magazine, who has over 20 years’ experience in media and advertising. He began his career in media and advertising with Star TV, moving on to Sony’s SET and next to BCCL’s Times Television and Times FM, and shifting to advertising as head of TBWA India’s Mumbai and Pune offices. He then made the leap into journalism.


Talking about the new Storyboard, Mr Rangaswami said, “Anuradha SenGupta, who launched Storyboard, has decided to move on. She has done a fantastic job with the show, and we will build on these foundations. The business of brands and communications is now changing at a furious pace, and the new Storyboard will keep viewers abreast of the latest developments in the business.”


Elaborating on the marketing strategy for the new show, Suranjana Ghosh, Marketing Head, CNBC-TV18, said, “Storyboard aims to be the curator of everything a marketer ought to know. The new show will be business-like, current, edgy, entertaining and informative, addressing all those who want to understand the role of A&M in business.”


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