Star launches sixth sports channel – Star Sports 2

11 Mar,2013

By A Correspondent

 

ESPN Star Sports has expanded the sports bouquet with the addition of a new channel – Star Sports 2. The new channel is being launched especially for the Indian sub-continent today (March 11). Star Sports 2 will be the sixth channel to be launched by ESPN Star Sports in India after Star Sports, Star Cricket, Star Cricket HD, ESPN & ESPN HD. Meanwhile, the fate of the new identity for ESPN and ESPN HD is not known after NewsCorp’s acquisition of ESPN in the region. An MxMIndia report that the channel may be rechristened Fox Sports and Fox Plus was denied by the ESPN spokesperson. However, the PR team at ESPN was in denial mode on Star Sports 2 too, so the rechristening to Fox Sports cannot be ruled out.

 

Star Sports 2 will showcase live and non-live events across sporting categories like Cricket, Soccer, Tennis, Motor Racing and golf. The new channel promises to offer more sports, more action, more excitement, more passion, more emotions, more exhilaration and more heroes to follow for sports fans across the country.

 

Sanjay Gupta

Speaking on Star India’s strategy for sports business, Sanjay Gupta, Chief Operating Officer, STAR India, said in a communique, “Our vision is to expand the sports viewership in the country. Star network has acquired some of the best sporting properties in every genre and is committed to taking sports broadcasting to a new level. These include broadcast rights to the BCCI national and domestic Cricket for 6 years; broadcast rights of Spanish La Liga, Italian Serie A and English FA Cup and England international matches.”

 

Apart from exciting live content, we are also innovating in the way we present sports, Mr Gupta added. “Our brand new Hindi presentation on the live cricket broadcast allows audiences to enjoy the game in their preferred language, which was very well received by viewers. Similarly our recent launch- www.starsports.com- enables us to engage with passionate cricket fans like never before, and we are delighted with the site’s ramp up in the last 2 months. The launch of our new channel – Star Sports 2- is an extension of the same strategy. It allows us to broadcast a wide array of sports content across channels, and cater to multiple live events simultaneously. Star Sports 2 will further our commitment towards continued, effective and unprecedented coverage of all major events which are of interest to a diverse set of audience across the country.”

 

The sports broadcaster has launched a high decibel on-air campaign to promote Star Sports 2. This campaign is running across the Star India network. In the first month of its launch, Star Sports 2 will cover tournaments like Serie A and La Liga soccer, BPL action, Nascar racing and prime tennis from the Men’s ATP Tour amongst others. It may be recalled that many tennis fans were upset with the coverage of the Australian Open (see link: http://www.mxmindia.com/2013/01/ranjona-banerji-an-open-letter-to-espn-star-sports/). One hopes that with the entry of the sixth channel of the bouquet, sports lovers will not feel slighted.

 

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