Sony Music launches Music Jive

07 Mar,2013

By A Correspondent


Sony Music has partnered with the new range of Sony Xperia Smartphones to launch ‘Sony Music Jive’ – music service that allows consumers to download and stream music from the Sony Music Catalog of two million songs, for free. Sony Music will look at innovations like premiering content exclusively for Sony Xperia customers for streaming and download.


To meet the increasing demand for easy and legitimate access to music, Sony Music India has launched its Sony Music Jive service. Differentiating itself from Nokia Music Unlimited store (offers only download), Saavn (streaming only) and iTunes (consumer paid download), Sony Music Jive allows Xperia consumers to download and stream music for free.


Shridhar Subramaniam, President Sony India and Middle East, said, “Sony Music Jive is our foray into directly engaging with consumer by offering them a compelling digital music service. We have been doing a number of digital innovations and the launch of this new hybrid application is another such. I am confident that with Sony Music Jive, the Xperia handsets would be a preferred choice for the customers as it gives them and unmatched offering of songs and an easy and legal access to the global catalogue of Sony Music.”


Kenichiro Hibi, Managing Director, Sony India, added, “We are excited to partner with Sony Music for the all new Sony Music Jive. Indian consumers are very passionate about music and we feel this compelling service will be huge reason for customers to choose our new range of exciting Xperia Smartphones. We have always been associated with making quality phones and this partnership allows us to leverage our strengths with our group company. This app fits in very well with our brand image of offering a great musical experience to our customers.”


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