Social media users in urban India to reach 66mn by June

14 Mar,2013

By A Correspondent

 

The number of social media users in Urban India reached 62 Million (Mn) by December 2012, and it is estimated to reach 66 million by June 2013, according to a report on Social Media in India, by the Internet and Mobile Association of India (IAMAI) and IMRB. According to the report, about 74 percent of all Active Internet users in Urban India use social media.

 

The report also finds that of the social media users, 34 percent are from the top 8 metros while 35 percent of the total users are from small towns of population up to 5 lakh.

 

Figure 1 – Social Networking Profile by Town Class

 

The report further finds that the highest proportion of social media usage was observed among the demographic segments of “Young Men” and “College Going Students”, with 84 percent and 82 percent penetration levels respectively.

 

 

Figure 2- Social Networking Profile by Demographic Segments (Proportions)

 

Social media usage is also fast catching up with mobile internet users. According to the report, 77 percent of the users use mobile for social media. Email, social media, search, app store and chat / IM are used everyday by those accessing internet through mobile.

 

 

Figure 3 – Activities Done by Mobile Internet Users (Top 35 Indian Cities)

 

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