Reliance Games expands to Japan, Korea

12 Mar,2013

By A Correspondent

 

Reliance Big Entertainment Pvt. Ltd, part of the ADAG Reliance group, has announced that Reliance Games, its international mobile gaming business, in a bid to expand its global presence has made a strategic entry into the key gaming destinations in the world – Japan and Korea. The company has announced the acquisition of a mobile game development and publishing company in Japan and a mobile game development studio in Korea, thereby augmenting its footprint in the global mobile gaming industry.

 

The recent ingress of Reliance Games into Japan and Korea will play a pivotal role in the company’s international roadmap. The Japanese and Korean business set-ups give Reliance Games direct access to the two largest mobile gaming markets known to the world. The company aims to adopt a two pronged approach for the new set-ups; while the Japanese and Korean facilities will develop IPs targeted to local consumers, they will in future also be responsible for R&D of multi-player mobile games for the western markets.

 

Manish Agarwal

Commenting on the milestone, Manish Agarwal, CEO, Reliance Entertainment Digital said,   “Reliance Games, after the success of Real Steel & F1 2011 mobile games globally, has embarked on a journey of expanding its business beyond North America markets. With this acquisition in Japan & Korea Reliance Games has made inroads into the world’s largest mobile gaming markets and looks forward to tap the 5.5 Bln USD & 1.3 Bln USD mobile gaming markets of Japan & Korea respectively. Investment in the development studio at Busan, Korea and in the distribution team at Tokyo, Japan will enable us to develop games for local markets instead of trying to force fit western games in these markets. I have full confidence on teams at Korea and Japan to establish Reliance Games as a very innovative and successful gaming brand.”

 

Eric Marlow, Vice President of Global Studios, Reliance Games said, “The Company’s expansion into the Japanese and Korean markets is significant and strategic. We see now a clear path that allows us product and development capacity in both countries. We are extremely excited by the new capabilities added to our team and we think our customers will enjoy the games we are preparing for them.”

 

The company has brought on board Hwa Seok Choi in the role of Chief Revenue Officer for Reliance Games Japan. Commenting on his new role, he said, “It is a great opportunity to be a part of Reliance Games’ global expansion strategy. I am looking forward to the successful games that we will bring to the mobile gaming markets in times to come.”

 

On partnering with the Reliance Group, Hojin Song, CEO of Bluesom Inc. said, “It’s a pleasure to partner Reliance Games in its phase of expanding global presence. I am certain that together we will be able to effectively cater to the mobile gaming markets globally.”

 

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