Not just playing around: Angry Birds on Cartoon Network

19 Mar,2013

By A Correspondent

 

Cartoon Network has partnered with Rovio Entertainment to bring Angry Birds Toons, an animated TV series based on the globally successful and trendsetting game, Angry Birds, to Indian children’s television. Premiered on Saturday, March 16, the weekly series will air in the mornings.

 

The series is based on the life of the Angry Birds living on Piggy Island. Red and his fearless feathered companions, Chuck, Matilda, Bomb, Blues and Terence, must band together to protect their eggs – and their future – from the wily plotting of the Bad Piggies. With only their wit and determination to guide them, they must overcome the Piggies’ superior technology and seemingly insurmountable numbers. But they have one great edge…t he Piggies’ astounding stupidity! Angry Birds Toons brings to life the characters and adventures from the popular game, and reveals the fun and sneaky worlds of the Birds and their nemesis Piggies.

 

“We’ve long wanted to tell our fans the story of the Angry Birds and the Bad Piggies, to introduce their personalities and their world in detail,” said Mikael Hed, CEO of Rovio. “We’re delighted to partner up with some of the best video-on-demand providers and TV networks across the world. It is an important milestone for us on our journey towards becoming a fully-fledged entertainment powerhouse.”

 

“We’re delighted to introduce the Angry Birds and Bad Piggies characters and their world in more detail to our Indian fans. We combine the look and feel of cartoon classics with modern twists to slowly reveal a vast backstory. Our team has been working tremendously hard to once again delight our fans with a new way to experience these loveable characters”, said Nick Dorra, Head of Animation at Rovio Entertainment.

 

Krishna Desai

Krishna Desai, Senior Director and Head of Kids vertical, Turner International India Pvt. Ltd. said, “At Cartoon Network, we pride ourselves on understanding kids and delivering innovative and entertaining content to them. The Angry Birds games are a global phenomenon with kids and adults and we look forward to partnering with Rovio Entertainment as the broadcast partner for Angry Birds Toons animated series. We are certain that kids will be enthralled and excited to watch this adaptation of Angry Birds on Cartoon Network!”

 

Angry Birds Toons will feature 52 episodes.

 

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