Nimbus Sport seals SFL production deal

15 Mar,2013

By A Correspondent


Nimbus Sport has bagged the television production rights for the new season of the Super Fight League (SFL) starting March 29. The deal with India’s only professional Mixed Martial Arts (MMA) property, SFL, is for a period of five years.


The Fight League has had a successful run across four seasons of stadium events and an MMA reality show with a focus on developing world-class Indian fighters and giving them a platform to showcase their skills.


The plan is to bring fans closer to the action and to this effect, the league will be produced in high definition with a significant upgrade in the camera setup. Innovations will include a super slow motion HD camera that will vividly capture the fights and bring action replays to life.


Raj Kundra, Chairman of SFL, said, “We are delighted to partner with Nimbus Sport to produce the live feed of the Super Fight League (SFL). We can’t wait to bring to our fans some of the biggest MMA stars in an innovative, slickly produced new season.”


Sunil Manocha, COO of Nimbus Sport, said, “Our legacy of producing top-notch live feeds for sports events continues with the signing of this new deal and the SFL is a worthy addition to our bouquet. Through the commitment of its organizers, SFL has quickly established itself as the pre-eminent pro Fight League in India. We are thrilled to have the opportunity to present this action packed property in a manner that befits the best global standards of production for the sport.”


Nimbus Sport is the full service sports marketing division of Nimbus Communications Ltd, specializing in television rights distribution and management, television production, sponsor services, event management, new media content and on-air advertising sales.

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