Nestle consolidates digital & social wt Maxus Digital

22 Mar,2013

By A Correspondent


Nestle India has been successfully executing various digital initiatives on brand websites, social media and mobile across brands. Nescafe, Maggi and Milkmaid among others are some of the largest Facebook communities in their respective businesses. These digital assets of Nestle India that were being managed by multiple agencies have now been consolidated with Maxus Digital.


Nestle India has recently established a comprehensive digital hub at its Head office in Gurgaon that will enable its marketing teams to listen to digital consumers and engage in meaningful conversation. Maxus Digital will work closely with the company and also help manage the Digital Acceleration and Services Hub ‘Dassh’. Maxus has dedicated a team for Nestle India with skills in social media platforms, measurements and creative and some of these team members will be operating from Dash in the Nestle head office.


“We are very proud to be a part of Nestle’s digital journey. In a digitally connected world, reaching and engaging consumers requires expertise and understanding in diverse areas of Creative, content, technology, media and the ability to measure,” said Unny Radhakrishnan, Head of Digital Maxus South Asia.


Ajit Varghese

Ajit Varghese, Maxus MD, South Asia said, “We are excited to partner Nestle India and at being able to set up the first of its kind digital team for them. Nestle has already developed some good digital assets and we will work closely with the Nestle team to mesh them with mainstream marketing.”


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