Mindshare announces Siddharth Sethi as Digital Leader

19 Mar,2013

By A Correspondent


Mindshare, the flagship media agency of GroupM today announced the appointment of Siddharth Sethi as Leader, Digital for Mindshare India. In his new role, Mr Sethi will be responsible for boosting the agency’s full-service digital offerings geared towards actively pushing Adaptive Planning, Performance and Digital Analytics to the fore. Based out of Mumbai, Mr Sethi will report to Ravi Rao, Leader, Mindshare South Asia.


Mr Sethi’s last stint was as Director, India for Xaxis, another GroupM company. As Director, he successfully started and built up the company operations in India.Xaxis is today delivering targeted digital media products that allow advertisers to reach and better understand their audiences at massive scale. Xaxis delivers these products through the expert use of consumer data, advertising technology and media relationships.


Mr Sethi has over 12 years of experience in Media management, Marketing and Product Management. He has spent the last 7 years focused on helping digital start-up’s create products and revenue streams.


An alumnus of Mudra Institute of Communications (Ahmedabad), Mr Sethi has also been through Nasper’s Harvard Program in Strategic Marketing. He began his career as a Media Planner at Madison, a Brand Manager at BenQ, and was last with IBIBO as VP.


Welcoming Mr Sethi, Ravi Rao, Leader, Mindshare South Asia, said, “We are very fortunate to have someone with such integrated expertise at the helm of our digital offerings. Sid’s experience of having led Xaxis in India will be another factor in enhancing the overall digital offering as well his entrepreneurial culture will take Mindshare into a league of its own, well within the Original Thinking Framework for all brands. He is technologically savvy, understands the brand space and is performance driven.”


On his move to Mindshare, Mr Sethi said, “I am delighted to be joining an agency with such an impressive digital portfolio. Over recent years Mindshare has really built a strong digital team with some really impressive digital and social media campaigns under its belt. I am really looking forward to building on this reputation.”


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