Meera Sharath Chandra turns “Tigress Tigress”

20 Mar,2013

By A Correspondent


Meera Sharath Chandra, former ECD of Momentum Worldwide UK and former MD of WPP company Syzygy UK, has started Tigress Tigress.


The company will have three distinct revenue streams under it. The first will be digital-led integrated communication, which will specialise in totally joined-up communication, focusing on digital. A truly media neutral approach to communication and a distinct global edge in digital and social media, positions Tigress Tigress away from the conventional offerings.


Second is the trademarked Rainbow Hashtag, which is a new and unique concept targeting corporate spends in aspects that are high on a CEO’s governance charter with a focus on four key areas : the red cross – Healthcare and Social Causes, the blue cross – Animal Welfare and Protection, the green cross – Ecology and Environment, the yellow cross – Fitness and Sport.


The third is multicultural marketing, which will focus on a new and emerging target segments that marketers cannot ignore –   the ethnic minority groups (initially in the UK). This specialization recognizes the potential of a significant and ever-increasing diaspora, one that is growing not just in numbers but in purchasing power and advocacy.


Commenting on her new venture, Meera Sharath Chandra, Founder CEO & CCO, said, “At Tigress Tigress the thinking is new-age. The communication goes where the consumer goes and therefore the online world is the start point and not the after-thought. The company will provide extremely differentiated experiences by creating one-of-a-kind consumer engagement models, with digital always at the heart of the innovation.”


Ms Sharath Chandra has worked as the President & National Creative Director at RMG Connect (JWT) and also at DDB where she was National Creative Director across five units – Tribal DDB, Rapp Collins, DDB Health & Lifestyle, DDB’s ambient/outdoor unit and its events and promotions company. Prior to Momentum Worldwide UK she was the Managing Director at Syzygy UK.  Meera is a mentor at the School Of Communication Arts, London and also a contributor towards the WWF “Save The Tiger” initiative.


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One response to “Meera Sharath Chandra turns “Tigress Tigress””

  1. if any tigress can do it Meera can. Well done Meera, way to go! My best wishes. Colvyn