Media vehicles celebrate Women’s Day

08 Mar,2013

By A Correspondent


In the wake of International Women’s Day, no media platform is leaving the stone unturned to salute the spirit of womanhood. DNA is set to organise ‘I Can’, the only-Women’s Half Marathon, in Mumbai on March 10. Actor Akshay Kumar will flag off the marathon. The marathon would have three categories: 21 km half marathon, 10 km Spirit Run and 5 km Fun Run.


Big CBS Love is all set to woo viewers with a 10-hour marathon called ‘Show Her The Love’. Starting 11am, the channel will celebrate the spirit of womanhood with some of the best international female-centric shows such as ‘The Good Wife’, ‘America’s Next Top Model’ and ‘The Game’. ‘Show Her The Love’ has been promoted extensively across digital mediums while engaging audiences on social media platforms.


Anand Chakravarthy, Business Head – Big CBS said, “Show Her The Love is the perfect way for our audiences to cherish the spirit and essence of womanhood this Women’s Day through some of CBS’s award-winning shows which have strong female protagonists. We have carefully selected shows which showcase the various personalities of these TV characters and are confident that the special will not only appeal to the viewers, but also enable our advertisers to further engage with their target audiences.”


CNN-IBN is saluting the spirit of women’s empowerment. A series of special shows have been lined up under the channel’s ‘Agenda for Change – Women First’ campaign. These shows will cover stories of the women and for the women; and will celebrate the economic, political and social achievements of the Indian woman.


The special programming will begin with India Positive, in which Karma Paljor will tell inspiring stories of Prema Jaikumar, daughter of an autorickshaw driver who topped the All India Chartered Accountancy exam; 21-year-old Priya Sachan from UP, the first and only female driver in the upcoming Rapid Metro Project; 19-year-old Saachi Soni, who after having scaled four peaks in Garhwal and Sikkim Himalayas, has set her eyes on Mount Everest; and many other stories of women who are working quietly to make India a better place.


Real Heroes, CNN-IBN’s flagship initiative, will showcase ordinary women who have done extraordinary things. These include Sunita Krishnan, a gangrape survivor, who runs a home for victims of sex abuse in Hyderabad; Biro Bala Rabha, who is fighting archaic traditions like witch-hunting in Assam; and Subhasini Mistry, a vegetable vendor who has saved enough to set up a free hospital for the poor near Kolkata. The special Citizen Journalist Show will feature stories of women who have fought for their rights and the rights of those around them, filling us with courage and hope.


On Bollywood Roundtable, Rajeev Masand will host a discussion with the modern women of Indian cinema, such as Kalki Koechlin, Kiran Rao, Reema Kagti and Parineeti Chopra. CNN-IBN Deputy Editor Sagarika Ghose will host a show with five young MPs to highlight the meaning of ‘Agenda for Change – Women First’ to the politicians.


Said Rajdeep Sardesai, Editor-in-Chief, CNN-IBN, IBN7 & IBN-Lokmat, “On the occasion of International Women’s Day, we are pleased to present to our audience our series of special shows, showcasing the stories of inspirational women from all across the country.”


Celebrating the influence of women in the English music space, 9XO, the International music Channel by 9X Media will present an interesting programming line-up for International Women’s Day. Titled ‘9XO Kickass Chicks’ this special programming initiative will feature some of the most influential women of English music from Madonna to Lady Gaga.


Speaking of the initiative, Luke Kenny, Head of Programming 9XO said, “The music selection on 9XO Kickass Chicks celebrates the achievement of women made in the English music space. The playlist created is the declaration by strong, confident women who knows what they want. 9XO Kickass Chicks features various categories including, the Madass, Badass, Cuteass, Hotass, Smartass and even dumbass. So get ready to rock, jam and dance with the best of women artists across the world as 9XO celebrates the international women’s day from 6th to 8th March 2013.” The International Women’s Day will also be celebrated across the digital platform through the Channel’s official website and across mobile platforms.


In the FM space, Radio Mirchi and LIC will set a stage for women to come together, let their hair loose and enjoy a much deserved ‘me-time’. With its one of a kind musical concert – ‘She Rocks’, Mirchi gives women an opportunity to take the centre stage and rock an evening in commemoration of the spirit of womanhood. To add to the fervor and celebration, India’s leading vocalist, Subha Mudgal will pay a musical ode to women in a two-hour special musical extravaganza at Rang Sharda, Bandra, will recognize and acknowledge the courage and strength of women.


Hitesh Sharma, COO, ENIL said, “We at Radio Mirchi are delighted to dedicate this day to recognize the importance of women in our lives with ‘She Rocks’. In our own way, we take this opportunity to thank them and cherish all the efforts that have been made by them in contributing to each of our lives in their own special way. We are certain that together with our listeners we will make this concert, a memorable evening for the all women.”


Rita Bhattacharya, Executive Director (C.C.), LIC, said, “An event like “She Rocks” organized by Radio Mirchi affirms our respect for womanhood and the female workforce in India. With almost 25,000 women on its employee rolls and over 4,00,000 women in its massive marketing network, LIC certainly believes in the enormous potential available in this segment. She Rocks is not only about giving women a day of entertainment but also showing our respect for women and their constant progress.”


Also, as part of its ‘Dilli Meri Hai’, Radio Mirchi is celebrating the day with ‘Women Day Out’ campaign. With a successful completion of awareness drive on the need and necessity of safer park and raising voice against the injustice against women in markets, the third phase of the ‘Dilli Meri Hai’ campaign is aimed at celebrating the spirit of Womanhood. Radio Mirchi will take a few lucky women listeners for movie at DT Cinema, Saket, one of the leading and safe multiplexes in Delhi. The screening would be followed by a scrumptious dinner to celebrate the International Women’s Day with pride.


Additionally, Radio Mirchi will also present a ‘Mirchi Pepper Spray’ to all the guests to further equip them with a safety tool 24×7. The Mirchi Pepper Spray has received a positive recognition from Delhi Chief Minister Sheila Dixit, who has also applauded Radio Mirchi’s effort of raising awareness about female safety in Delhi.


Sachin Tagra, Sr. Vice President, Radio Mirchi said, “We are glad that as a responsible FM station we have been able to bring smile on our women listeners in this time where women are feeling unsafe every moment and are ready to raise their voice for justice against all the threats faced by them in the city. It is our great pleasure that women have been supporting us to drive the campaign and reclaim the city as their own city.”


Radio City 91.1 FM is all set to gift some ‘quality free time’ to women in Delhi this Women’s day. Apart from the return of ‘Maya’ on, Radio City RJs will visit some households and help women with their daily chores. The registration started on the 4th of March, when the listeners were asked to register by sending an SMS to Radio City. The shortlisted lucky ones get to spend an unforgettable leisure day with our RJs this Women’s day., India’s first web radio portal, kicked off the celebrations with ‘Maya’, a show dedicated to women, which started on the 1st of March and will be on air, throughout this month.


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