MEC India wins Dixcy Scott media duties

26 Mar,2013

By A Correspondent


MEC India has been awarded the media duties for innerwear brand Dixcy Scott. The company markets premium innerwear under the brand names Dixcy and Dixcy Scott. Bollywood A-lister Salman Khan endorses Dixcy Scott.


MEC won the account after a closely contested multi-agency pitch. The agency’s Bengaluru office will handle the account.


Speaking on the development, Raghul Sikka, Director of Dixcy said, “We have very aggressive plans for the coming year and we wanted a like-minded partner on board. It was a tough fight between equally competent agencies. We believe we have found that partner in MEC. We look forward to working with MEC.”


Commenting on the win, T Gangadhar, Managing Director, MEC India said, “Dixcy is a key player in the Indian innerwear market and we are delighted to have them on board. We look forward to a mutually rewarding association.”


MEC ( is a leading global network and a founding partner of Group M, and operates in 84 countries.


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