Madison@25: Timeline… from 1988 to 2013

21 Mar,2013



March 21: Began with Godrej and Nelco accounts



Launched Cinthol Lime which made a phenomenal impact in marketplace with 5.3% market share in premium market in first month.



Grew steadily, increasing seven-fold billings in 5 years.



Tied up with DMB&B Added P&G brands Vicks & Whisper. Moved Whisper’s share from 27% to 47% despite premium pricing, making it market leader.



Added Philips DAP account;
March: Won Buying AOR of P&G



Adopted Concept of Unitisation.
March: Won Buying AOR of Tata Tea
October: Won Coke Buying AOR



Won Buying AOR of Godrej



January: Madison Media opens in Delhi
March: Outdoor company called Out- Sel started
April: Rural unit, Anugrah Madison begun
August: Madison Media opens in Bangalore with BPL Group AOR



January: Split media into two with CVL Srinivas as COO of North & South and Punitha Arumugam as COO of West
March: Retained Coke AOR in pitch and won planning
April: Lost Cinthol creative account
July: Parted company with DMB&B
July: Vicks & Whisper accounts moved out because of parting with DMB&B



January: Retained P&G Buying AOR
March: ADNOVA commences operations
April: PR Unit starts independent operations
May: Won Maruti (TV) AOR & Perfetti van Melle AOR
June: Won Kinetic AOR, Godrej planning AOR
August: Madison Media Research Centre starts operations



May: New Outdoor unit – MOMS commences operations as independent company. Wins ZEE TV, VIP, Delsey and HBO
Madison Creative commences operations in Delhi
September: Mothballed ADNOVA
2001-02: PR wins Sify, TBZ, Swagelok accounts among others; PR network expanded to Indore, Chandigarh, Pune; Anugrah Madison wins ACC



January: Lost Tata Tea AOR because of Tata Group consolidation
February: Won ESSEL/ Playwin /Zee AOR
April: Merchandising unit (MMS) commences operations as independent company. Wins business of Airtel, Samsung & Shaw Wallace



Madison Creative wins Red Bull account,
Madison Media wins Kotak Mahindra, Asian Paints, Cadbury AOR
Anugrah Madison wins Sky Insurance and Water Base (Shrimp Farm)
MOMS wins Skoda, Kotak and Godrej Tea



Jan: Madison Media wins Hyundai AOR
April: Brand Equity ranks Madison Media as the second best Media Planning and Buying agency
June: Media wins Airtel AOR
July: MOMS wins Times TV Zoom account
Anugrah opens office in Mumbai
Aug: Madison Dream Year launched
New in-film unit (MATES) starts operations
Merchandising unit re-branded as Madison Retail Paradigm



Jan-Apr: Madison Media wins TVS, Tata Tea, Tata Chemicals media AOR.
Madison Media launches 2 sub-brands: Madison Media Plus, Madison Media Infinity
May: Madison Media becomes India’s Most Admired Media Agency, according to the Brand Equity Ad Agency Reckoner 2005.
June: Sam Balsara nominated on Media Jury at International Advertising Festival, Cannes 2005.
September: Madison launches Think Pink Year.
Madison Media wins the coveted General Motors Account
Oct – Dec: MATES starts celebrity management division, sign on Akshay Kumar
Madison PR starts Media Training Capsule and Design Cell



June: Madison Media becomes the first Media agency to bring home not one but two Cannes Media Lions Awards for work done on Cadbury and P&G.
October: Madison Media evolves into 4 sub brands – Madison Media Alpha, Madison Media Plus, Madison Media Infinity and Madison Media Sigma
November: Madison starts Shopper Marketing Consultancy Unit – MASH
December: Events take Madison International; Madison invests in Thai Events Company Penada



January: Madison stars BTL unit, Out-Sel Promotions in Bangalore and second Outdoor Agency Platinum Outdoor
April: Madison ties up with Philippine based company Xurpas to launch Madison Xurpas Mobile Service to enter the mobile space
August: Madison Creative re-brands itself as mc2
October: Madison acquires a stake in Professional Management Group, India ‘s first Sports Marketing Company founded by Sunil Gavaskar and marks an entry into the Sports Management
November: Madison Media ranked No. 1 Media Agency by Brand Equity Ad Agency Reckoner 2007 Again!



March: Madison Media starts operations in Sri Lanka and wins Airtel and Britannia accounts
April: Sam Balsara acquires a majority stake in WPP’s Mediacom operations in India
April: Madison – Mediacom combine wins P&G’s media planning and buying business in a Pitch
July: Madison announces the launch of second Media Agency Platinum Media; to commence in last quarter of 2008 in October 2008
August: Madison Media wins Rs. 325 crores worth of new business – clients include Indian Oil, Max New York Life Insurance, SpiceJet, Bharti AXA Mutual Fund, Bharti AXA General Insurance, Bharti Retail, Airtel Digital TV and Levis
September: Madison World wins first integrated account of Levis and to offer Levis its Media, PR, Outdoor and Entertainment services through an integrated service



Feb: Madison World announces the launch of Platinum PR

April: Madison World wins 2 awards at Festival of Media Awards, Valencia – Madison Media wins Best Communication Strategy for BBC World Service Trust, Condoms Campaign and Mediacom wins People’s Choice Award for Gillette.
June: Mediacom wins 1 Gold and 1 Silver at Cannes Media Lion for Gillette – India Votes to Shave or not to Shave under Best Use of Mixed Media and Best Innovation in FMCG category respectively
Madison Media wins 1 Bronze Media Lion Award at Cannes for BBC World Service Trust, Condoms Campaign under Best Use of Mixed Media
July: Madison Media wins coveted Britannia Media AOR.
Platinum Outdoor launches Activation and Design services



Madison Media retains Airtel and General Motors account in a multi agency pitch, but looses Coke.
Madison World brings Trevor Beattie to India, launches a 50-50 JV with Trevor Beattie’s BMB to launch BMB in India
MOMS launches IES – Integrated Experiential Solutions
Madison World launches new media brand Crest to handle ITC media planning and buying AOR
Madison World launches Madison Business Analytics and Madison Digital



Madison Media wins Pidilite Media AOR.
PMG signs up Abhinav  Bindra for Sports Celebrity Management and Mates signs up John Abraham.
Madison Media wins 10 awards at Emvies 2011 including 2 Golds, 1 Silver and 7 Bronze.
Madison Media announces the launch of Pinnacle, a dedicated unit exclusively to handle the Kraft AOR
Media Infinity II in Bangalore  renamed Madison Media Omega
Madison Media launches new positioning of iEngine.
Madison World  evolves a 4 pillar strategy  of:  Automation, Ideation, Digitilization, Diversity
Madison Media  announces several senior level additions to its  Leadership Team. Anugrah Madison celebrates its 25th Anniversary and launches AMRA – Anugrah Madison Rural Academy



Gautam Kiyawat joins Madison Media Group as CEO

Madison Media wins Crompton Greaves, Dixcy Textiles, Enamor, GO, Glenmark, Radikal Rice and Café Coffee Day Media accounts

Paresh Chaudhry joins Madison PR as CEO; Veena Gidwani retires after twelve years of driving growth at Madison PR

Raj Nair joins BMB as Chief Creative Officer

Madison Media wins Grand Emvie, Media Client of the Year for Cadbury and 8 Golds , 5 Silvers and 2 Bronze

Madison PR wins Glaxo Smith Kline, Games, Garuda Food, Hilton, Hygienic Research Institute and Star CJ, Sketchers, Grover Wines accounts

Madison PR starts office in Hyderabad



Madison World starts The Football Edge, a jv with Noomi Mehta and Baichung Bhutia.

Madison Media win Max India corporate account, Ruchi Soya and

Sam Balsara wins Media Agency Head of the Year at the IAA Leadership Awards.


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