By A Correspondent

As Madison World celebrated its 25th anniversary, it received a gift with a difference – the win of the McCain Foods account. The account will be handled by Platinum Media in Delhi. McCain plans to substantially increase its spends in the coming year. The account was previously handled by Zenith Optimedia.

McCain has a range of ready-to-cook frozen products including French fries, aloo tikki, idli sambar combo and cheese appetizers.

This adds to Madison Media’s account-winning spree of Ruchi Soya, Max India’s corporate account, Cafe Coffee Day, Radikal Rice and Crompton Greaves.

Gautam Kiyawat

Gautam Kiyawat, Group CEO, Madison Media, said, “McCain as a brand has tremendous potential in the Indian market and I am excited to have them on board as our client. We are confident of helping them achieve their rightful dominant share.”

Basabdatta Chowdhuri, CEO, Platinum Media, said, “We are absolutely delighted with this new win. What makes this win even more special is that it comes on our 25th anniversary.”

Basabdatta Chowdhury

Vikas Mittal, Managing Director, McCain Foods India Pvt Ltd, said, “We have a line-up of new business strategies and accompanying communication initiatives. Today, we are looking at increasing our media presence across all touch points.”

Gunjan Pandey, General Manager-Marketing, McCain Foods India, added, “We wanted to take on board an agency that complimented our brand communication strategies. We look forward to create a more distinct market space for McCain.”