By A Correspondent

With competition growing, GECs today are finding innovative ways to market their shows. The latest to join the bandwagon is Life OK. The channel, for the launch of its latest offering Savitri, has joined hands with UFO Moviez.

For the first time, the channel’s four-minute promotional content for a Hindi GEC show is being played in cinema advertising in digital theatres with the new film releases of the week.

Speaking on the innovation, Pratik Seal, Marketing Head, Life OK said, “Life OK has always been a firm believer in disruption, whether in terms of content or our marketing strategies. UFO Moviez is a popular platform with a huge reach in Hindi Heartland. We are delighted that along with UFO Moviez, we were able to introduce our show and capture the attention of our audiences.”

Commenting on this development, Siddharth Bhardwaj, CMO & NSH – Enterprise Ad Sales UFO Moviez said, “We are delighted to have partnered with Life OK; this partnership is an example of how UFO continuously makes an effort to innovate and provide value to the brands advertising on its network.”