By A Correspondent

Cisco recently participated at the Cable TV Show 2013 and showcased its digital pay TV solutions. The solutions are designed keeping in mind operator’s fundamental need for rapid and cost-effective digitalization; and demonstrated market-leading, easy-to-deploy solutions that will enable both small and medium-sized pay TV operators to provide an improved user experience and generate additional revenues.

More than 20 million homes and 100 million viewers in India are currently enjoying an enhanced TV-viewing experience through Cisco’s customers’ platforms including Tata Sky, Airtel, Hathway and Den. Smaller cable operators are also now selecting Cisco as a cost-effective digital TV solution.

At the show, Cisco demonstrated how it is optimizing its technologies to provide a hosted, managed service for small and medium sized cable TV operators looking to migrate from analogue to digital with limited CAPEX budget. The solution is scalable, with a fully managed, end-to-end cable system which significantly reduces upfront software, hardware and integration costs.

Cisco has designed a new Electronic Program Guide (EPG) solution for smaller operators that will enable them to customize their look and feel. This unique solution is designed for Indian cable operators who not only want a cost-effective technology to quickly digitalize their network but also brand identity with a customized EPG design. The Cisco designed EPG is intuitive and easy-to-use. It will enable subscribers to easily navigate TV content and services such as catch-up TV, Video-on-Demand (VOD), DVR programming and interactive applications including games and informational services.