By A Correspondent

Draftfcb Ulka has created two new TVCs for Tata Docomo, taking the network’s story further into the domain of social networking. Having embarked on a journey for driving data connectivity through “Network everywhere. Always”, the new TVCs highlight the advantage of being on the network for those whom social networking is the means to have an on-going conversation with their world.

Capturing the very innate need of today’s youth to share their experiences real-time through photographs, videos and posts on social networking sites of their choice. Not having access to a data connection creates a vacuum in their life and this is where Tata Docomo ubiquitous network and data plans come in.

Vasudha Misra, Sr Creative Director, Draftfcb Ulka says, “We took the age old idea of sharing and gave it a facelift. The idea here was to express the impulse to share our experiences and stories as we live them.”

The creative idea takes the leap from this very need of today’s youth, the need to stay connected from anywhere, anytime. This is being driven through the plot in the TVC that of a guy sharing his experience on a hill top with his friends and family.

Ritesh Ghosal, Head – Brand Marketing, Tata Docomo, says, “Tata Docomo has long been the preferred choice of the internet using audiences because of its flexible plans and superior data experience. The new campaign brings to life the advantages of being on a robust data network for people who can be struck with the impulse to share anywhere, anytime.”

The campaign has two TVCs, which went on air in February.

Credits

National Creative Director – KS Chakravarthy

Sr. Creative Director – Vasudha Misra

Creative team – Deepika Chauhan, Robin Thomas, S Srinath, Sandeep Kalra

Account Management – Sridhar Iyer, Sudipto Poddar, Kanika Rawal, Anuraag Shrivastav &

Dyuti Biswas

Agency Producers – Alpa Jobalia, Mazhar Khan

Production House – Footcandles Production

Director – Ayyappa

Producer – Amarjeet Phukan