Draftfcb Ulka creates new TVC for Amul Ice Cream

14 Mar,2013

By A Correspondent

 

Life is increasingly hectic and people have less time to spend with family and friends. Amul Ice Cream’s new TVC urges people to squeeze out time for their family and friends, and celebrate the simple joys of life with ice cream in the new range of take-home tubs. The TVC, created by Draftfcb Ulka, urges consumers to slow down and catch up over an Amul Ice Cream tub.

 

[youtube width=”400″ height=”220″]http://www.youtube.com/watch?v=gFnm970P_iU[/youtube]

Haresh Moorjani, Group Creative Director, DraftfcbUlka, said, “Amul encourages you to step out and re-connect with people over a tub of ice cream. The film says that though life is fast paced but there’s no reason why we cannot slow down for a moment and catch up to share good times, memories over, of course, a tub of Amul Ice Cream.”

 

“The new Amul range is a great opportunity to encourage consumers to connect over a tub of ice cream,” said Nitin Karkare, Chief Operating Officer, Draftfcb Ulka, Mumbai.

 

R S Sodhi, Managing Director, GCMMF Ltd. said, “With a strong network across more than 800 cities in India Amul Ice Cream reaches every Indian. It also ensures that we cater to the varied preferences of consumers through the country. The take-home ice cream segment is the fastest growing as the consumer is no longer having ice creams just for special occasions. Ice creams are a great way to catch up, connect and enjoy the small moments of joy. The new Tub TVC captures just that.”

 

CREDITS

Brand: Amul Ice Cream

Agency: Draftfcb Ulka (Mumbai)

National Creative Director: K S Chakravarthy

Group Creative Director: Haresh Moorjani

Creative team: Bhushan Pandit, Jitesh Ramakrishnan, Samiksha Saxena

Account Management: Ruta Patel, Pranay Merchant, Shweta Tiwari, Tejashree Savant

Agency Producers: Alpa Jobalia, Stanley Christian, Sukirth Rao

Production House: Blue God Films

Director: Vivek Chauhan

Producer: Ravneet Mahajan

Account Planning: Mubina Quraisshi

 

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