Debrief: IPL: Tamasha full-on!

05 Mar,2013

By Anil Thakraney

 

Good fun campaign from Sony MAX for IPL 2013, I love it. And I say this despite the fact that I abhor this format of ‘cricket’, if it can be called that. That’s because the campaign is tailor made for this pyjama sport.

 

The punchline sets the tone straightaway: ‘Sirf Dekhneka Nahin’. It’s superb because it strikes at the heart of the tournament; the IPL is more fun than games, it’s an outdoor party where everyone is legally allowed to make a complete fool of themselves. And for a change, a celebrity has been cast intelligently: Choreographer Farah Khan.

 

Khan visits people’s homes/offices, and encourages them to not just watch the IPL, but dance wildly as well. She, along with her equally peppy ‘live band’ companions, shows people the right moves, and this makes the ads entertaining. In one commercial, Khan demonstrates to some serious officers how to celebrate when a player hits a boundary. This leads to madness in the boardroom. In another ad she gets some rather ‘healthy’ kitty party ladies to let off steam, causing an earth shaking situation, quite literally.

 

Haanji, lots of masti, naatak and mazaa, which is the correct route for IPL. Khan does a fab job as the loud, energetic dance master, she is like this in real life too, and therefore she performs effortlessly. Her madness rubs off on all the others. Also, must say the script is well crafted, the junta will enjoy this comic stuff.

 

Rating: (On a scale of 1-5): 3.5. Perfect approach for tamasha cricket

 

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