Business, networking & more @ Frames 2013

12 Mar,2013

 

By Johnson Napier

 

While you may be taking some time out to browse through this story, hundreds of delegates from different corners of India, and a few from around the world, would have converged at Hotel Renaissance in Mumbai. In fact it would suffice to say that those who have anything and everything to do with Media & Entertainment would have made it in large numbers today to be part of the biggest and only convention for the sector in India – FICCI Frames 2013.

 

In its 14th edition, the event has a host of activities that have been planned out over a three-day course. To begin with, Day 1 would begin with a bagful of high-profile dignitaries who would be presenting their viewpoints and observations on the way forward for the industry. It would begin by a welcome address by Naina Lal Kidwai, President, FICCI and would be followed by a theme address by Uday Shankar, Chairman, FICCI Media & Entertainment Committee. Joining the two dignitaries on stage would be Uday K Varma, Secretary, Ministry of Information & Broadcasting, Govt. Of India who would be providing a vision statement for Information & Broadcast Industry. He would be followed by Guest of Honour Dr. Soon Tae Park, Deputy Minister, Ministry of Culture, Sports & Tourism, Republic of Korea who also would be highlighting his observations on the industry. Andy Bird, Chairman, Walt Disney International would be the next to hog the limelight as he would be presenting the keynote address at the event. Preneet Kaur, Union Minister of State for External Affairs, Government of India would be the other high-profile guest who would be delivering the inaugural address at the opening ceremony. The event will also see the felicitation of Subhash Chandra, Chairman, Zee Entertainment for his two decades of contribution to the broadcast industry.

 

According to the organisers of the event, the aim of FICCI Frames 2013 would be to deliberate on the growth of the industry and find ways to maximize both its creative and economic potential by engaging with the billion strong consumer base in our country. To do that, there are key international thought leaders, studio heads and academics who’ve been lined up to speak on a range of topics covering the main objectives of the sector – digitization, making big budget films and being successful in Bollywood, censorship, marketing, exhibition, distribution, viability of the sports broadcasting business, the future of content consumption in an era progressively getting defined by the digital media, innovation and planning required in various policy issues within TV, cinema, animation and gaming.

 

Uday Shankar

Sharing his viewpoint on the event, Uday Shankar, Chairman, FICCI Frames 2013 said, “While the industry has made spectacular progress in the last 20 years in increasing the intensity of engagement with the Indian consumer through superior content, there is still a gap in our ability to monetize the engagement and use the resources generated to advance both access and content. The year 2013 is one of many milestones in the media and entertainment industry and Frames will offer an opportunity for us to put these developments into perspective, look at the larger picture and engage on such a bold and important theme.”

 

 

Leena Jaisani

Speaking on the core theme that has been shortlisted for the event, Leena Jaisani, FICCI senior director – M&E remarked, “This year the theme is ‘Engaging One Billion Consumers’. We work to make sure the entire media and entertainment sector takes the next big leap in maximising monetization, therefore the theme of engaging a billion consumers.” Adding further, Ms Jaisani said, “While the industry has made spectacular progress in the last 20 years in increasing the intensity of engagement with the Indian consumer through superior content – there is still a gap in our ability to monetize the engagement and use the resources generated to advance both access and content. Frames will offer an opportunity for us to put these developments into perspective, look at the larger picture and engage on such a bold and important theme.”

 

 

Karan Johar

Highlighting his outlook for the event, Karan Johar, co-chairman of FICCI Frames 2013 said, “It is a platform that brings best of the creative and business minds to engage with delegates. Delegates come to the event to seek different things. Someone’s agenda is to scout talent and another person may have just come to look for finance. Whatever time I have spent in attending sessions, I have learnt the most from them. In fact, I admitted this on the podium last year. There are certain things you are not aware of and sitting on the panel or in the audience you imbibe new things. This must be the experience that others also go through I guess.”

 

In fact Mr Johar has a larger agenda that he’d be taking up where the film fraternity is concerned. He affirms, “The Rs 100-crore benchmark is limiting the growth and content of our films and we have to aim for Rs 1,000 crore from a film. It may not be possible today but we have to have a mandate to achieve that. FICCI will work towards a roadmap for Indian films to gross Rs 1000 crore for a film. It is not an impossible task. In fact we have a session on planning and creating a Rs 1000-crore blockbuster that promises to be interesting.”

 

One of the reasons why the event manages to attract so many delegates is the quality of speakers who land up at the venue to share and dish out mantras and growth strategies. This year too there are a host of stalwarts that have been lined up including Andy Bird, Chairman, Walt Disney International, Anne Sweeney, Co-Chair, Walt Disney International & President Disney ABC Television Group; Bob Bakish, CEO, Viacom Media International, Teri Schwartz, Dean, University of California, Los Angeles (UCLA), Colin Maclay, MD, Berkman Center for Internet and Society, Harvard University, Andy Kaplan, President, International Networks, Sony Pictures Television, Mira Nair, film-maker, Dominic Proctor, President, Group M Worldwide, Seymour Stein, Vice President, Warner Bros Music, David Womart, the Producer of the Oscar-nominated Life of Pi, film maker Gurinder Chaddha, Jonathan Taplin, Director, Annenberg School of Innovation, The University of California school of communications and journalism, Andy Weltman, the international head of Pinewood studios, and Graham Broadbent, the British producer of the Best Exotic Marigold hotel.

 

As is the norm, this edition of Frames too has a partner country and South Korea has bagged the honour this year. Pointing out the advantages of the association, Ms Jaisani said, “South Korea is the partner country at Ficci Frames 2013 and this year is significant as Korea and India celebrate the 40th year of the establishment of diplomatic relations. There is huge potential for collaboration in films, animation, gaming, technology and service offshoring between the two countries. Leading Korean companies in animation, broadcasting, mobile gaming and film will be available for biz matching. There is a huge synergy as India is looking at innovation from Korea and vice-versa they are looking at engaging Indian media companies for offshore services – especially in animation, gaming and VFX.”

 

Post a Comment 

Comments are closed.

Videos