Bolt Media’s ‘boni’ with ad films for food brand

15 Mar,2013

By A Correspondent

 

Bolt Media Limited, a wholly owned subsidiary of Balaji Telefilms Limited (BTL) has completed the production of eight brand customization ad films for a leading food brand. The films have begun telecast at various prime times on Zee TV, one of India’s leading General Entertainment channels. This is Bolt’s first project since its incorporation in November 2012.

 

Bolt has been incorporated to independently create and produce cutting-edge TV concepts across mainstream and regional television. The firm proposes to cover genres like youth, humour, neo-mythology, reality, scripted reality and factual entertainment, besides exploring branded content like digital brand solutions and short form programming. It will also look at creating IP in the space of formats, events and digital content. In addition, it will offer creative or line production expertise to other production houses including regional content. Additionally, it proposes to explore partnerships with international format owners.

 

Vaibhav Modi, CEO, Bolt Media Ltd. said, “Bolt is a young production house with a highly experienced and capable team. Our focus is on identifying and executing new concepts and formats across the television media spectrum. In just a short time since our incorporation, we have already completed work with a leading food brand. With some more programmes being planned and a few more under negotiations we are confident of soon having a diverse content pipeline across various shows.”

 

Bolt is also working on two fiction shows, one mythological and the other a historical documentary drama.

 

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