BIG RTL to ‘Thrill’ Mumbai & Delhi

18 Mar,2013

By A Correspondent

 

BIG RTL Thrill, the action channel from the joint venture between Reliance Broadcast Network and Europe’s RTL Group, will now be available on digital distribution platforms in Mumbai and Delhi. Launched earlier this year with much fanfare in Uttar Pradesh, the channel with the tagline Action ka Baap, airs internationally acquired content dubbed in Hindi.

 

Tarun Katial

Speaking on the occasion,  Tarun Katial, CEO, Reliance Broadcast Network said, “BIG RTL Thrill has performed excellently in the regional market of Uttar Pradesh, consistently delivering strong numbers. With its distinctive international dubbed content, the channel has already outperformed other regional male-targeted channels and now makes its entry into the metros of Mumbai and Delhi.”

 

On plans for the future, Mr Katial said the channel plans to further grow to other key markets in the Hindi-speaking belt in a phased manner.

 

In Mumbai and Delhi, the channel has signed deals with Indigital, Hathway, Digicable, 7 Star, JPR Spacevision, ABS, Siticable, Home Cable and Star Broadband enabling it to expand its coverage to reach out to over 6.5 million households across both cities. This move is in line with its business plan of reaching out to audiences across 1mn+ towns in the Hindi-speaking markets (HSMs) in a phased manner.  The channel aims at creating a new genre of entertainment for male audiences across Hindi-speaking markets.

 

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