55% digitization target achieved in Phase II cities: MIB

04 Mar,2013

By A Correspondent


As per the data received from the DTH operators and the MSOs, as on 22.02.2013, a total of 87.7 lakh Set Top Boxes (STBs) have already been installed in Phase II cities against the target of 1.60 crore, registering an achievement of 55 percent digitization. Out of a total of 87.7 lakh, DTH connections accounted for 40.7 lakh, whereas cable STBs accounted for 47.0 lakh.


A release from the ministry said that it has been constantly monitoring preparedness for the implementation of digital addressable cable TV system in 38 cities of Phase II, where cable TV will undergo digital transition by 31.03.2013.


The Ministry has set up a Task Force exclusively for Phase II cities to oversee and monitor the digitization process in Phase II. A public awareness Committee has also been constituted in the Ministry for spearheading awareness campaign in Phase II. As part of the awareness initiative, all television channels have started to run a scroll, informing consumers about the deadline for cable TV digitization. All India Radio has also started broadcasting of the radio jingles on its National and regional networks for creating public awareness. Several other initiatives like SMS campaign, video spots and print advertisements etc. are on the anvil. The State Governments/UTs have already nominated nodal officers in 38 cities of Phase II. Ministry had recently conducted a workshop for them. It has been planned to organize a second workshop shortly to take stock of preparedness in Phase II cities. A regional workshop was also held recently at Bangalore to sensitize local MSOs, Cable operators and other stake holders.


The Ministry had set up a Control Room during Phase I, which has continued to function to address the queries of consumers, cable operators and others. The Control Room, which also has a toll-free number, has been receiving a number of calls from consumers of Phase II cities.


In order to facilitate cable TV digitization in 38 cities of Phase II, the Ministry has already issued provisional registration to 30 Independent MSOs to operate in Phase II cities. This would enable these MSOs to operate in their respective cities to provide digital cable TV services.


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