2013 PMAA Dragons of Asia opens for entries

11 Mar,2013

By A Correspondent


The 14th PMAA Dragons, Asia’s prestigious Marketing Communications Recognition Programme is now underway and open for entries. The last date for lodging the entries is April 30, 2013. Two new categories have been introduced this year Public Relations and Mobile Marketing. This is in addition to the already existing mainline marketing communications discipline.


This is in respect of their continuous effort to recognize the finest work carried out by Marketing Professionals across all marketing communications disciplines, throughout Asia. There are a total of 16 categories this year, namely, Best Integrated Communications Campaign, Best Sponsorship or Tie-in Campaign, Best Digital Promotion Marketing Campaign, Best Innovative Idea or Concept, Best Brand Building and/or Awareness Campaign, Best Business to Business Campaign, Best Trade Campaign, Best Event or Experiential Marketing Campaign, Best Brand Loyalty Campaign, Best Mobile Marketing Campaign, Best Social Media Campaign, Best Product Launch or Pre- Launch, Best Brand Trial or Sales Generation Campaign, Best Use of Public Relations, Best Cause, Charity Marketing or Public Sector Campaign, and Best Small Budget Campaign.


Only those campaigns, which have been in the field from 30 January 2012 to 28 February 2013, can be submitted. The PMAA ‘Dragons of Asia’ recognises the finest work carried out by marketing professionals across all marketing communications techniques and disciplines, throughout Asia, Ambika Sharma, Zonal Director, India, said, “The PMAA provides a unique platform to the marketers to pitch their campaigns against the best in Asia. With a combination of creativity and effectiveness, the Dragons of Asia continues to acknowledge the importance of focusing on objectives and results in marketing campaigns.”


Winners of the PMAA Dragons of Asia and the Dragons of Malaysia will be announced on 26 August at the Awards Ceremony to be held in Kuala Lumpur, Malaysia


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