Zoom TV launches responsive website Zoomtv.in

01 Feb,2013

By A Correspondent

 

Bollywood channel Zoom has ramped up its internet presence with a new responsive website, Zoomtv.in. Developed by Times Internet, the new website automatically adapts and resizes itself according to the resolution of a device. Hence, a single site is displayed in different visual formats with flexible images and fluid grids. In today’s world of multi-screen experiences, like phones, tablets, and computers, responsive sites automatically adjust to give the best experience for each one.

 

Zoom TV has already established itself in the social media space, with 3.2 million fans on its Facebook page, 1.6 lakh subscribers on YouTube and a strong presence across Google+, Twitter, Socialcam and Pinterest.

 

Satyan Gajwani

The content on the website has also undergone a strong refresh. Besides regular channel programming, the site will feature exclusive videos and unused footages from the channel to offer depth to its video content. Satyan Gajwani, CEO, Times Internet, said, “Times Internet prides itself in developing cutting edge digital platforms. This is our first responsive design product for the market, complemented with a very strong technology platform. As consumption becomes multi-screen, ZoomTV.in is well positioned to serve content across devices.”

 

 

Avinash Kaul

“We have been, and continue to be, very serious about the digital presence of Zoom. We are revolutionizing the way we cover and distribute Bollywood content across platforms in relevant ways that inform and entertain our users at all times,” said Avinash Kaul, CEO, Zoom TV.

 

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