Yannick Colaco is managing director, NBA India

22 Feb,2013

By A Correspondent

 

The National Basketball Association (NBA) has announced that Yannick Colaco, the former chief operating officer of Nimbus Sport, has been named Managing Director, NBA India. Mr Colaco will manage the NBA’s India office, based in Mumbai, and oversee the league’s business and basketball development in the country. He will report to NBA President, International, Heidi Ueberroth.

 

“Yannick Colaco has the ideal combination of experience and knowledge of the sports landscape in India necessary to lead our expanding operations in the country,” said Ms Ueberroth. “Basketball is on the rise in India and we are thrilled to have Yannick lead our extremely talented staff as we build towards the future.”

 

Mr Colaco will be responsible for leading the growth of the NBA in India. He will continue to build on the league’s efforts to grow participation in basketball in partnership with the Basketball Federation of India (BFI). Mr Colaco, who played basketball at the national university level in India, will work with the league’s media, marketing and merchandising partners to make the NBA more accessible to fans in India.

 

“The sports market in India is poised for significant growth and as basketball participation increases further there is a tremendous opportunity for the NBA,” said Mr Colaco. “The league has a strong staff in Mumbai and I look forward to joining their efforts to carry out the NBA’s mission to grow basketball in India.”

 

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