Vh1 India and Hungama launch app for Facebook

21 Feb,2013

By A Correspondent

 

Vh1 has announced its entry into the digital space with the launch of a new generation app, Vh1 Pulse. The app will enable fans to be in sync with their favourite tracks, any time of the day.

 

Powered by Hungama.com, Vh1 Pulse is a music streaming application on Facebook which will enable over 1.7 million fans of the channel to listen to Vh1’s picks of the best international music.

 

On the application, all songs will be picked by Vh1 and fans can listen to the playlist specially created which includes the best of all English music.

 

Speaking about the new app, Ferzad Palia, Senior Vice President & GM – English Entertainment, Viacom18 Media Pvt. Ltd. said, “With a fan base of nearly 2 million ardent music lovers, this addition to the Vh1 India Facebook page is part of our philosophy of ‘Vh1 Everywhere’.”

 

Siddhartha Roy

Siddhartha Roy, COO – Consumer Business & Allied Services, Hungama Digital Media Entertainment, said, “Social communities are the new media real estate for brands where they can increase interaction and engagement with their consumers. There is an increasing demand for international music and Hungama is committed at satisfying this need by powering this service via its platform and content.”

 

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