Travel, good for people and business

26 Feb,2013

By A Correspondent


Growing inspiration and increasing disposable income have given rise to outbound tourism of India. An estimated 50 million Indians are set to travel overseas by 2020. The widespread market of discerning Indian travellers has caught the attention of several international tourism boards, cruises, airlines and allied services. Therefore, to grab the interest of Indian travellers this summer, tourism companies are aggressively promoting their destination and services in India via outdoor advertising.


Global Advertisers recently provided hoardings across Mumbai for the OOH campaigns of, Star Cruises and Maldives Airlines. With the aim of creating awareness about their destinations, activities and itinerary, the team at Global Advertisers have pinned down large size billboards at specific locations in Mumbai. Heavy traffic junctions, corporate areas, western express highway (Mumbai), populated residential areas are some of the hot spots for these campaigns.


Sanjeev Gupta, MD, Global Advertisers, said, “We are delighted to see the response from these campaigns for our clients. Promoting international destination in Indian requires deep understanding of Indian travellers and their mindset. Therefore, we painstakingly researched on the locations, size of the hoardings, angles and their positioning for our clients.”


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