TRAI directive: MSOs, LCOs to implement Subscriber Management Systems

27 Feb,2013

By A Correspondent


TRAI has issued directions to multi system operators (MSOs) and their linked local cable operators (LCOs), providing cable TV services in the notified Digital Addressable Cable TV Systems (DAS) areas, covered under the first phase of implementation of DAS to implement the Subscriber Management Systems.


As per the Quality of Service (QoS) Regulations of TRAI, applicable for DAS areas, MSOs are required to establish a Subscriber Management System wherein all the details of the subscribers alongwith their choice of services (i.e. channels, bouquets etc.) are required to be maintained. This would bring in addressability and consequently, complete transparency in the whole system. This system enables the subscribers to exercise their choice of services and budget their bills accordingly and also facilitates the MSOs to effectively manage their accounting and billing of the services rendered.


DAS is being implemented across the country in a phased manner, with the first phase from Nov 1, 2012 and the fourth and final phase completing by Dec 31, 2014.


TRAI was of the view that this feature has not been implemented effectively by many MSOs. Also in many of the cases LCOs have not provided the completed subscriber application forms to their linked MSOs. Thus, the real benefits of digitization are not reaching to the subscribers.


TRAI has directed all the registered MSOs and their linked LCOs to ensure, in accordance with their mutually agreed roles, that the Subscriber Management System is made fully operational, as envisaged in the QoS regulations of TRAI.


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