Times TV moves distribution to One Alliance

06 Feb,2013

By A Correspondent


Times Television Network (TTN) has entered into a strategic alliance with  distribution company MSM Discovery Pvt. Ltd. (MSMD) for collection of subscription revenue for its channels. MSMD popularly known as TheOneAlliance is a joint venture between Sony’s Multi Screen Media Pvt Ltd and Discovery Communications. The news and entertainment channels of TTN – ET NOW, MOVIES NOW, TIMES NOW and zoOm – will now be exclusively distributed in India for collection of subscription revenue over the Cable (Analogue and Digital), DTH, IPTV and HITS platforms as a part of TheOneAlliance bouquet. TTN will, however, undertake the marketing and channel penetration plans independently.


In 2011, BCCL had entered into a joint venture with industry veteran Yogesh Radhakrishnan, to form a television channel distribution company called Media Network and Distribution (India) Ltd (MNDIL) with its ‘Prime Connect’ independent distribution platform. MMDIL was to be the exclusive distributor for Times Television Network channels. At the time of writing, there was no official word on the status of MNDIL and the Times group’s stake in the venture.


Times Group and Multi Screen Media have a long standing business relationship that spans mega properties such as the Filmfare Awards, a movie licensing deal with Sony Pictures Entertainment, and an international advertising sales partnership for the US territory.


Sunil Lulla

Making the announcement, Sunil Lulla, Managing Director and Chief Executive Officer, Times Television Network said, “The Times Group and Multi Screen Media share a similar perspective on the broadcast industry and together we are poised to help grow the industry by ushering in transparency, value creation across the chain and by building strong brands.”




Man Jit Sigh

Commenting on the announcement, Man Jit Singh, Chief Executive Officer of Multi Screen Media India said, “TheOneAlliance is a robust distribution force and offers the best of entertainment to viewers. Addition of the TTN channels will further strengthen the bouquet and together we can ride the digitization wave to maximize the true potential of the business.”


The multi-year deal between TTN and MSMD comes into effect from today (February 6).


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