Times Internet and HDFC launch Times Card

20 Feb,2013

By A Correspondent


Times Internet, the digital arm of The Times of India Group, has partnered with HDFC Bank, India’s second largest private sector bank, to launch Times Card, an exclusive, co-branded credit card that provides customers the widest range of discounts and deals on dining, movies and shopping. This credit card has been specifically designed to cater to the lifestyle and entertainment needs of young professionals between the ages of 24 and 38 years, and offers value for money in the movies and dining space.


The Times Card comes with a specially crafted rewards program and year-long discounts. This includes 25 percent off on movie tickets, 20 percent discount on dining, and best-in-segment deals. Users also have the exclusive option to redeem accumulated points against air miles in addition to the usual catalogue based redemption options. Another first in the credit card space is the presence of the QR code on the Times Card plastic. The QR code can be scanned using any Smart phone to reach www.hdfcbank.timescard.com, where customers can view the latest offers and also apply for the Card.


“The association with HDFC Bank helps us create a unique product in the entertainment space that is in line with our goal to consistently deliver unique products and services to our customers. We are sure the co-branded credit card will provide superior customer experience, enabling us to deepen our relationship with our wide customer base,” said Archana Vohra, Vice President and Business Head, Times Internet Limited.


” We now have a premium product of the highest quality and great customer value for the discerning youth of India and young at heart as they enjoy exclusivity. HDFC Bank’s partnership with Times Internet will further enhance our product offering and provide young Indians with an unrivalled entertainment experience,” said Parag Rao, Senior Executive Vice-president and Business Head, Credit Cards & Merchant Acquiring Services, HDFC Bank.


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