TV volumes up 10% in 2012, print up 9%

18 Feb,2013


By A Correspondent


So how was the last calendar year for adspends? Annus horribilis or a horrible year, as many analysts dubbed 2012, or was it not that bad a story after all?


There have been many recaps of the year, but rather than prose, here, let numbers do the talking. Courtesy of TAM Media Research whose AdEx India division painstakingly computes data for ad volumes for the television and print sectors, amongst others.


The growth figures are indicative of how we are doing. TV ad volume grew 10 percent and print was up 9 percent.


Note: the analysis is based on ad duration in seconds for television and CCMs for print.





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