Responsible internet use programme for kids launched

12 Feb,2013

Integrated children’s media company Focus Kids has launched ‘Internet for Kids’, a first-of-its-kind initiative that is aimed at championing the cause of ‘Responsible Usage of Internet for kids’. Internet for Kids is a downloadable PDF guide that will help parents to have an active dialogue with their children about internet usage which is more ‘constructive’ than ‘restrictive’.


The campaign revolves around three key principles – LEARN, TALK and EXPLORE.


LEARN-Parents and children need to know internet better. Parents, in order to ensure their children have a safe, well regulated and effective internet usage; and children to understand the medium and how it can be helpful to them. TALK-Discussing and talking about the doubts, myths, confusions, concerns in the most open manner is very important for both parents and children. EXPLORE -It is important for parents and children to explore the various benefits of the internet, as it is a wonderful and ever evolving resource of information.


Speaking about the launch of Internet for Kids, Swapnil Puranik, Business Head, Focus Kids said, “The Internet is an excellent medium for kids to learn and explore. Today, it has become a way of life for both – parents and kids, making it imperative for them to understand this medium better. Parents should monitor what a kid sees and absorbs on the internet; without making him or her feel intruded uppon. Restricting kids from using the internet or accessing social networking websites may not be the best solution. The ‘Internet for Kids’ parenting guide provides some simple yet effective methods in ensuring effective’ Internet Parenting’ to address these issues.”


Advocating the need for online safety of kids Mr. Puranik further added, “According to a recent survey it is estimated that 27% of urban kids in India currently consume internet, through various screens. Subsequently there is a growing concern among parents about the digital divide between them and their kids. It is not possible for parents to control the online activity of their kids at all times. Additionally, India does not have a cyber-policy that safe guards the interests of children like Children’s Online Privacy Protection (COPPA) in the United States. These gaps have increased the instances of online bullying and threatening, which can have an adverse impact on kids. Having worked with various kid’s brands and schools in the past, our intention is to inculcate the culture of responsible internet usage in kids across India, and increase awareness among parents, through an initiative like this.”


As an extension to the campaign, Focus Kids will be organizing interactive sessions in various schools across select cities in India, which have commenced from 8th of February 2013.Colorful posters spreading awareness about the Good Internet versus Bad Internet sessions will be displayed in the schools prior to the same. During these sessions a brief will be provided by a Focus Kids representative and an edutainment video will be played, demonstrating the difference between good internet habits versus bad internet influence. A quick quiz will be held at the end to gauge the understanding of participants. A Good Internet tracker will be provided to all participants to keep a tab on useful websites they will be visiting through the year.


As a social responsibility aspect of the campaign, Focus Kids plans to donate desktops units to deserving schools across Maharashtra, for every 1000 downloads of the Internet for Kids guide. This donation-drive will not only help encouraging downloads of the Internet for Kids guides, but will serve needy schools with quality internet access, in a bid to usher in a fresh medium of learning. Focus Kids plans to reach out to 400 schools across the country through this campaign.


The Internet for Kids PDF will be available on the following website is an easy-to-follow guide with a colorful representation of the information. Parents or kids wishing to download the document can do so using either their email id’s, or logging-in with their Facebook accounts, which will display on their profiles participation in the initiative. The Good Inernet versus bad internet video will be accessible on the website. Information and photos capturing the desktop donation drive and Good Internet versus Bad Internet demonstrations being organized at schools will be displayed on the website. Focus Kids aims at reaching out to One million individuals across India, through this campaign at the end of one year.


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