Rana Barua quits Law & Kenneth to join Contract as COO

04 Feb,2013

By A Correspondent


Rana Barua

Two decades back, he had joined the advertising major as a trainee in the Kolkata office. And now he’s back to the fold, right on top. JWT South Asia has announced the appointment of Rana Barua as the COO of Contract Advertising, India. Mr Barua succeeds Umesh Shrikhande, who recently left the agency.


A seasoned media and marketing professional with nearly two decades of experience, Rana Barua joins from Law & Kenneth, where he was the COO. “Rana has diverse management experience with a proven track record that makes him an ideal choice for Contract, one of India’s leading independent integrated advertising agencies”, said Colvyn Harris, CEO JWT South Asia on the appointment. “I am confident that Rana with his experience across advertising and integrated brand solutions will ensure that Contract continues to be a very successful agency,” Mr Harris said.


Colvyn Harris

“I am excited with the opportunity of being a part of the Contract story. It is a wonderful time for our industry as it continues to evolve so rapidly. Contract is uniquely positioned to take advantage of this and I am confident I will be able to facilitate this process by partnering with the senior management team”, said Mr Barua on his appointment which is effective today (February 4).



“Contract has always been an attractive destination for people who are passionate about creativity and process of brand building. Rana with his diverse experience will add value to Contract and will help take the journey ahead. We look forward to having him on board,” said Ravi Deshpande, Chairman and CCO, Contract


Ravi Deshpande

Prior to Law & Kenneth, Mr Barua was COO of RED FM (2010-12) and the EVP Programming and Marketing for Radio City (2006-10) where he successfully repositioned the radio station to make it amongst the top two stations in the country. He started his career in advertising having worked at HTA (JWT) in 1993-94, Ogilvy (1995-96), McCann (1996-2000) & Rediffusion Y&R (2000-05).


His category experience includes working with brands like Renault, eBay, ING Life, Godrej, Reckitt Benckiser, J&J, Gillette Parker, Microsoft, HP, Tata Tea, ZydusCadila, Levers, Tata AIG & AIA, Marico, Virgin Atlantic, ITC, to name a few.




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