Radio City 91.1 wins the ‘most popular youth brand’ award

19 Feb,2013

By A Correspondent

 

Radio City 91.1 was named the ‘Most Popular Youth Brand’ of the year at the 5th Youth Marketing Awards held recently. The awards, hosted by the Global Youth Marketing Forum (GYMF), felicitate outstanding achievement and brand recall among youth, across various sectors.

 

Apurva Purohit

Radio City CEO Apurva Purohit said, “We are elated at winning the ‘Most Popular Youth Brand’ of the year. The award testifies to our efforts in establishing a youth connect. It reflects the top of the mind recall that Radio City has been able to establish amongst its target audience.”

 

Radio City has engaged the youth through their pan-India properties like Gully Premier League and Radio City Super Singer. Streams like ‘Radio City Freedom’ or ‘Radio City Indipop’ on its web radio, PlanetRadiocity.com, are also popular with the youth.

 

The Youth Marketing Awards are celebrated annually to recognize and appreciate outstanding contributions by young individuals, groups or brand in the areas of business, leadership and development. The selection of winners is done by the research cell which constitutes researchers and senior professionals from the industry.

 

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