Publicitas Digital signs exclusive sales partnership with Orbitz Worldwide

08 Feb,2013

By A Correspondent

 

Publicitas Digital in India has signed an exclusive sales partnership with leading global online travel company Orbitz Worldwide, wherein they will provide Orbitz digital expertise and access to their sales network to help Orbitz enter the Indian market.

 

Publicitas Digital will sell Orbitz Worlwide digital inventory to advertisers in India aiming to reach foreign tourists. Orbitz Worldwide is a leading global online travel company that uses technology to enable travellers to research, plan and book a broad range of travel products, with a portfolio of consumer brands that includes Orbitz (www.orbitz.com), CheapTickets (www.cheaptickets.com), ebookers (www.ebookers.com), HotelClub (www.hotelclub.com), RatesToGo (www.ratestogo.com) and the Away Network (www.away.com).

 

“Orbitz is pleased to partner with Publicitas as we enter into a new market with tremendous growth potential,” said Josh Winkler, Vice President of partner marketing for Orbitz Worldwide. “Publicitas offers an extensive sales network coupled with a deep understanding of the local market, so we look forward to leveraging their expertise throughout the course of this partnership.”

 

Namita Sahu, COO, Publicitas Digital India and Asia, said, “Travel advertisers are looking at catching the attention of their audience at the decision making stage. This is the best contextual environment where an Indian advertiser looking to connect with the foreign tourists can promote their offerings. With this partnership we have further consolidated our position in the Indian market to provide our advertisers a one stop shop for all their communication needs to reach out to the discerning travellers. Our goal is to provide Orbitz access to our extremely well spread sales network and digital expertise to help them enter the Indian market.”

 

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