PTC Film Awards to see much fan fare, many sponsors

28 Feb,2013

By A Correspondent


Rajiee M Shinde

Friday, March 1, will see the PTC Punjabi Film Awards happening in front of packed crowds at the Multipurpose Sports Stadium at Sector 78 in Mohali, near capital Chandigarh.


The contribution of Punjab and Punjabis to the film industry is well-known, but until a few years back, the number of Punjabi films reduced was less than a dozen a year, rues Rajiee M Shinde, Director & CEO of leading Punjabi entertainment and news broadcaster, PTC.  “That number grew to 24 in 2012,” she says hinting at the contribution of the awards to evangelize Punjabi-language films.


The event, with Coca-Cola as lead sponsor, Samsung as co-presenter and a slew of around a dozen national and regional brands, will be deferred live. But the deferment, Ms Shinde, informs will be of just 30 minutes.


The 2013 Awards show will see feature some top names from Hindi and Punjabi cinema.  Said Rabindra Narayan, President, PTC Punjabi, PTC News and PTC Chak De, said, “The PTC Network, with the largest reach in Punjab, will not only take the awards across India, but also across the world to USA, Canada and Australia. In UK, the awards will be recorded and telecast. Viewers will be able to watch the show, making this the single largest Punjabi commercial movies’ extravaganza worldwide.” And will PTC take these awards abroad, Ms Shinde said: “We would ultimately take this abroad, but I wouldn’t like to miss out on the ground connect that we have here.”

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