PrecisionMatch expands presence in India

06 Feb,2013

By A Correspondent


PrecisionMatch, provider of high quality audience data for display advertising, has announced partnership to expand its presence in Indian digital media space. Within three months of operation, PrecisionMatch has struck a new partnership with Velocity, targeted reach network, to offer data-backed display advertising.


Nitin Chowdhary, Business Head, PrecisionMatch said, “I am very excited at the prospect of serving Velocity’s customers with our unique data targeted display offering. Velocity is amongst the top 3 ad networks in India. The future of display advertising on the internet lies in data targeted RTB; I have no doubt that with Velocity’s reach, the number of advertisers that have access to PrecisionMatch’s unique capabilities will continue to grow.”


In addition, PrecisionMatch strengthened its team with hires in product, business development and technology roles. It recently appointed Gaurav Seth as the Director for Product & Publisher Development. Mr Seth comes with over seven years of experience in online marketing, business development, operations & technology implementation. Prior to PrecisionMatch, Mr Seth was associated with Komli Media for almost 3 years.


In December 2012, PrecisionMatch appointed Anshul Joshi as the Director for Business Development and Pramod Sharma as the Senior Technology Lead. Both the executives have significant experience in the digital media and joined PrecisionMatch from Tyroo and Tribalfusion respectively.


“Monetizing publisher data, enabling multiple channels and delivering scalable technology are critical aspects of our business. We will soon be announcing new categories for which consumer data would be available, thus strengthening our endeavour to make data the backbone of display advertising. I am also thrilled to have Gaurav, Anshul and Pramod in my team, they bring significant energy and capability to PrecisionMatch,” added Mr Chowdhary.


PrecisionMatch currently offers audience data across categories such as – Auto, Mobile Handsets, Online Transistors, Travel/Holiday seekers, Technology etc. and works with industry leaders such as – Samsung, General Motors, Tata Motors,, etc.


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