No stay, only tweak in Dettol Healthy Kitchen TVC

27 Feb,2013

By A Correspondent


The Calcutta HIgh Court has not granted any stay on the TVC asserting that Dettol Healthy Kitchen is 100 times better at germ killing capability than Vim Liquid, according to a communique As an interim measure the court recorded that Reckitt Benckiser would remove from its TVC only the portion showing the visual of quantum of germs killed by use of the two competing products. As a result it can continue to compare Dettol Healthy Kitchen with Vim Liquid and assert that the germ kill capability of Dettol Healthy Kitchen is 100 times more than Vim Liquid. It is learnt, that the Calcutta HC has ordered the suit to be listed on March 18, 2013, for further proceedings.


Dettol, one of the most trusted power brands from the portfolio of Reckitt Benckiser has launched Dettol Kitchen, the new range of disinfectant kitchen gel. Dettol Kitchen marks Dettol’s entry into a new segment after Liquid Hand Wash in 1992. Dettol Kitchen with 100X better germ kill ‘cleans for real’.


Chander Mohan Sethi, Senior Vice President- South East Asia, Reckitt Benckiser said, “Dettol’s brand vision is to be the trusted champion of health, every day. To achieve this, Dettol provides mothers with solutions to help create a healthy home. The kitchen is one of the germ hotspots in the house with invisible germs present on dishes and other food contact surfaces. In fact kitchen sponges too are a harbour for all types of germs. It made complete sense to extend this promise of Dettol’s germ protection to the Kitchen by providing a single solution for a truly Healthy Kitchen.”


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