Much to look forward @ Indian Mag Congress ’13

06 Feb,2013

By A Correspondent


The Indian Magazine Congress, set to take place in Mumbai on Feb 14-15 (more here:, boasts of impressive line up of speakers. As Indian magazines and publishers re-look at their strategies (BusinessWorld decided to go fortnightly:, IMC 2013 will focus on the best practices from the magazine publishers from around-the-world.


The 2013 edition of Indian Magazine Congress would focus on print magazines in the era of Tablets and multi-media platform readership. As magazine publishers try to work on sustainable and scalable models that will embrace new revenue streams, Peter Kresiky, Chairman, Kreisky Media Consultancy,USAwill share his thoughts on new business models and operating processes and how they may have a very positive impact on the bottom lines of magazine publishers. Arnaud Saint-Simon, CEO, Psychologies Group, France and Fabrizio d’Angelo, Managing Director, Burda Holding International will talk about how their magazine brands converted themselves to become multi-platform brands, leveraging their brand strength to gain revenues from multiple streams.


Chris Llewellyn, President, FIPP, will be presenting the FIPP report which brought together data and case studies from more than 100 research projects from all around the world, proving how effective advertising with magazine media is. The report also includes, for the first time, studies of magazine brands’ digital editions and tablet apps.


Sanoma Media, recently, used neuro-scientific research methods and fMRI scanning techniques for the research on magazine engagement, called Media Brain. Ingrid van der Werf,Sanoma Media,Netherlandswould present more on this at the congress.


Case studies will form an important part of the Congress with Girish Ramdas, CEO & Co-Founder, Magzter and Michal Galin, E.V.P. Research, GfK Mediamark Research & Intelligence, LLC talkign of international trends in consumption of Tablet Editions and interesting case studies on promotion of Digital editions.With increasing innovation and newer business models emerging, Do licensors need to reinvent them selves from binding agreements, be flexible and ensure that the licensing relationship can montise newer bsiness models? Mike Greehan, COO at Cue Ball, LLC and Owner, Cue Ball, LLC, Sandra Gotelli, International Publisher and Head of Licensing, Mondadori will talk about it as Mala Sekhri, Chief Operating Officer, Lifestyle Magazines and Music Today, India Today and Indranil Roy, President, Outlook Group also take part in the panel discussion.


Another interesting session would be: What India can learn fromChina. Torsten Klein, President, International Magazine Division, Gruner + Jahr International,Germany: the international publishers working in both the countries spills the beans on where we lack and how we can crack the Chinese code to our advantage. Increasingly, new merchandise sold under a magazine brand’s name is contributing to the revenues of magazine publishers. Take the case of international edition of Good Housekeeping, which also sells gardening tools. Mike Lovell, International Director, Licensing, Meredith will throw more light on the topic on the second day of the conference.


Power CEO Session will see international and Indian publishers speak on the new challenges and opportunities with panelists such as Stefano De Aleessandri, Chairman and CEO, Mondadori International; Torsten Klein, President, International Magazine Division, Gruner + Jahr International, Germany; Ashish Bagga, Group CEO, India Today; Paresh Nath, Chairman, Delhi Press Group; and Chris Llewellyn, President, FIPP.


The conference will also see the editors of Indian magazines debating on ‘Church vs. State- Has the wall between editorial and business breached’. This session will explore the new paradigm that is fast gaining currency in all media- the involvement of editors in running viable and profitable organizations has increased of late. Indrajit Gupta, Editor, Forbes; Hormazd Sorabjee, Editor, Autocar India and – Krishna Prasad, Editor-in-Chief, Outlook, will talk if collaborating with the advertisers and agencies to create newer areas to help advertisers reach out to the right audiences is happening at the cost of the integrity of the content.


Did someone order a power-packed media conference? Here it is!


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