MSM partners Affle’s Ripple for advertising on Sony LIV

08 Feb,2013

By A Correspondent


Smart media company Affle Group has announced its partnership with Multi Screen Media (MSM) to exclusively power all advertising during the Sony LIV launch phase through its ‘Ripple’ rich media and video ad network. Sony LIV is MSM’s recently launched Video On Demand (VOD) brand. As a part of this partnership, MSM will employ Affle’s Ripple ad network to serve all video and mobile advertising on Sony LIV across all screens (Mobiles, Tablets & PCs).


Commenting on this partnership, Anuj Kumar, Co-founder and CEO, Affle, said, “We launched Ripple with the philosophy of delivering engaging ad experiences to the digitally connected consumers of today across all screens. In MSM we have found a truly like-minded partner, as with Sony LIV they have created a best in class VOD platform, which works seamlessly across devices to give their fans an unlimited and on-the-go access to premium content. This, coupled with our technology innovations around seamless cross-screen ad experiences, creates a solid proposition for top advertisers to leverage. We remain confident that several leading brands who are targeting digitally savvy audiences will find this exciting mix of user-centric product, sticky content and engaging advertising very meaningful.”


Nitesh Kripalani, Senior Vice President, New Media, Business Development & Digital/Syndication, MSM, said, “Sony LIV has debuted with a big bang. Within a few days of the launch, over a million Sony LIV mobile apps have been downloaded and the portal has received millions of video views. We are confident that the platform will gain greater traction amongst consumers and that a launch partnership with a leading industry innovator like Affle will give us the edge to drive greater ad experiences, partnerships and monetization on Sony LIV.”


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