Meridian is now Soho Square

22 Feb,2013

By A Correspondent


Meridian Communication has been merged with Soho Square, a growing international network present in Asia Pacific, Europe, Latin America and North America. The network will deliver cross-disciplinary work spanning a full spectrum of marketing communications including brand development, brand identity, strategic planning and integrated creative solutions in India.


Soho Square currently has three boutique agencies operating independently in Mumbai, Bangalore and Delhi. Given the complex nature of the Indian market and its geography, the Soho Square approach in India will be to establish itself as a standalone in each city rather than a nationally integrated network. The India plans attempt to have Soho Square in many more cities in the near future.


While the individual operations will share the same philosophy and principles as the international network, in India, for the purpose of business, the three city agencies will operate independent of each other.


Some of Soho Square Mumbai’s clients include ITC’s personal care products, Perfetti’s Stop Not, Piaggio’s Vespa, Bisleri, Pidilite’s Raincoat,, Oberoi Realty, Nutrela Soya, H&R Johnson and Hockey India. In Delhi, the client list reads Honda Cars India Ltd. (formerly Honda Siel Cars India Ltd.), Godfrey Phillips India Ltd., HTC Ltd, HDFC Ltd and Voltas Ltd. And in Bangalore, the clients of Soho Square include Himalaya Healthcare’s Consumer Products Division (Purifying Neem Face Wash, Clarifying Fairness Face Wash, Toothpastes, Face packs, Shampoos), Himalaya Asia Pac, The Bengaluru International Airport, GKB Opticals, iGate etc.


The team in Mumbai comprises Samrat Bedi – Head of Office, Soho Square Mumbai, Anuraag Khandelwal & Satish deSa, Executive Creative Directors & Creative Heads, Mohit Ahuja – VP, Account Management and Shashank Lanjekar – Sr. VP, Planning. In Bangalore, Soho Square’s core team comprises Shenaz Bapooji – Head of Office, Soho Square Bangalore and C Ravikumar & Manoj Jacob – Creative Directors.


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