Meet the IAA Awardwinners-6: Arun Srinivas

07 Feb,2013

Arun Srinivas, vice president, skincare and make-up, HUL, was awarded Marketer of the year: Personal Care at the IAA Leadership Awards held last week. Here he spoke with RITU MIDHA minutes after receiving the award from I&B Minister Manish Tewari


What would you say is key to HUL’s marketing excellence?

At HUL it is always consumer first – and that has resulted in in them being with us for decades and more.


This award is a testimony of effort that people have put in across the teams – and is a motivation for us to sustain performances like this.


Do you see the growth for personal care products coming from rural areas or urban ones?

Penetration of personal care categories in rural areas and small markets would be on the rise as they become more and more affluent. Equally there is opportunity in larger cities and metros because our per capita consumption in many of these categories is still very low compared to even other developing nations.


There is a real task of building relevance for these categories, more so in smaller towns and rural areas – and that would bring in growth.


What would be a bigger growth possibility for HUL – market expansion or eating into competition’ share?

In personal care it is still about growing the market, and widening the market size – and depth in terms of rural access etc.


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