Meet the IAA Awardwinners-2 | Every year is action-packed: Anil Dua

05 Feb,2013

By A Correspondent


How has the two wheeler category been performing – and how would you rate Honda Motcop’s performance vis-à-vis the industry?

Two wheeler category, this year, has been subdued. Two wheeler industry is used to of double digit growth. Last year it was 15%, and year before that 24%. The growth this year, so far, has been 4 to 5%. But the market sentiment is good, and things are going to look up.


As far as Hero is concerned, we just finished January – where we have recorded our highest ever numbers.


Would you say major growth for two-wheelers would now come from rural markets?

Whether the growth comes from rural and small town markets, or from metros is very product specific. If you look at some of our products like Impulse, pleasure, Ignite – urban areas are contributing majorly more so from small towns. As for rural areas – they are not highly penetrated, and hence there is far more scope. If monsoons are good – leading to good agricultural growth, and good fund flow, and infrastructure development – then certainly rural areas would drive growth.


Can you share your plans for higher end brands and products?

As is public knowledge, we have tied up with EBR. Idea there has obviously been to look into high cc products – which we are developing and they would see the light of the day in due course of time.


So when do we see real action in high end segment?

Every year is action packed for us and if you look at the last half decade or so, every year we bring 7-8 new things to the customer. The coming fiscal is not going to be any different. Having said that, when you are No 1, you have to be there in all segments. Hence, action would not only be in high cc segments – but across segments.


Lastly, your expectations from the budget.

The economy needs some drivers of growth and we are optimistic about the budget which would have stimuli for growth. As the Indian market is under penetrated, low interest rates and ease of penetration would definitely help.


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