Media & marketing captains shine at IAA Leadership Awards

04 Feb,2013

 

By A Correspondent

 

ITC CEO Yogi Deveshwar, Madison World CEO Sam Balsara and Ogilvy & Mather CEO Piyush Pandey were amongst the award-winners at the Colors International Advertising Association Leadership Awards held in Mumbai on Saturday. Information and Broadcasting Minister Manish Tewari was chief guest of the evening. Pradeep Guha, former IAA president, who has been CEO, Zee Entertainment and President, Bennett Coleman and Company Ltd and is currently the Managing Director of 9X Media, was admitted to the association’s Hall of Fame with the lifetime achievement award.

 

 

Professional responsibility is key: Pradeep Guha

 

Pradeep Guha

I am honoured to have received this award. I have worked more than 30 years in the Media profession encompassing print, television and now the internet…I have travelled a long distance and whenever possible I have contributed a lot to the industry because I believe you cannot be just taking things from the industry but you have to return it back as well. If people talk about CSR in the corporate space then one should focus on professional responsibility as well. That’s what I have been doing in my career.

 

The award is a very good initiative and I am glad that they made it on such a large scale in the first year itself. Typically, when something starts big it tends to grow bigger.

 

My advice to the industry, especially the younger generation is try and be the best in the world. Not just best among your friends or in the industry or in India; but the best in the world. When I was in the Times of India I used to look up to New York Times and say: I want to be bigger than NY Times. Unless you benchmark something very large and almost unachievable then there’s nowhere to go.

The International Advertising Association (IAA) is the world’s only globally-focused integrated advertising trade association with membership representing advertisers, agencies and the media. Research major The Nielsen Company and consulting firm Ernst & Young were associated with the event that was organised and sponsored by the Colors general entertainment channel.

 

Popular television artist Mini Mathur emceed the evening as the fraternity was welcomed by IAA’s India chapter president Srinivasan K Swamy and Colors CEO Raj Nayak. In his address, the I&B minister asked the industry to mull over pressing issues like ad duration in channels, effective viewership measurement, adding that the government will not institute any regulations without consulting the industry. “As an industry, advertising has done generally well for itself and it has been one of the beneficiaries of liberalisation and has bloomed well over the years,” Mr Tewari said. “What needs to be kept in mind going forward is that the limit of statutory regulation should be respected because when we respect the law and maintain equilibrium, maintain harmony between creativity, provocation and restrain are we able to get the best and give the best.”

 

Also amongst the winners was Bollywood actor Salman Khan who reportedly made his first ever appearance at an awards function. The actor, on a high with brands queuing to sign him, bagged the award for the Brand Endorser of the Year – Male. Katrina Kaif was awarded Brand Endorser of the Year – Female.

 

Marketers from across 12 categories were among the awardwinners as also were Editor of the Year (Jaideep Bose) and News Anchor of the Year (Rajdeep Sardesai). Shobhana Bhartia, chairperson of  HT Media, was awarded the Mediaperson of the Year award. The table alongside has the list of winners.

 

Reported by Ritu Midha and Johnson Napier

 

 

 

 

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