Media biggies in Odisha tomorrow for M&E conclave

21 Feb,2013

By A Correspondent


All roads (or air routes) lead to Bhubaneshwar as leading Odiya daily Sambad is  set to present a one-day national conclave on media and entertainment in the Odisha capital tomorrow (Feb 22).


The media conference will be inaugurated by Odisha CM Naveen Patnaik. The guest of honour is Arun Kumar Sahu, Odisha Minister for Energy, Information and Public.  Aritra Sarkar, VP-Strategy, ABP; K.Z. Magdoom Mohamed, Managing Director WAN – IFRA South Asia; K K Goenka, Managing Director NPHL (Prabhat Khabar); and Srimoy Kar, Resident Editor, The New Indian Express will debate on ‘How does print media tackle low readership among current generation’.


Prashant Pandey, Chief Executive Officer, ENIL-Radio Mirchi; Nisha Narayanan, Senior Vice President, Programming and Projects, Red FM and Susmit Chandra, Cluster Head East, Reliance Broadcast Network will discuss ‘Expansion of FM radio in Small Cities’. ‘TV as a medium will be relevant only for demonstration Purposes’ will see Rajiv Mishra, Chief Executive, Lok Sabha TV; Paritosh Joshi, India TV, Strategist; Sampad Mohapatra, Journalist, NDTV and Jajati Karan, Chief of Bureau, CNN-IBN debating the issue.


The panel on social media comprises  Shashi Sinha, CEO, IPG Mediabrands India; Srinivas K Swamy, Chairman & MD, RK Swamy BBDO, and Ravi Kiran, Co-founder & Managing Partner, Friends of Ambition. Ameve Sharma, President, Shree Baidyanath Ayurved Bhawan; Nalin Sood, EVP, Indian Snack Category, Pepsico India and Madan Mohan Mohapatra Head – Media & Marketing, Future Group would reason why ‘Today, Brands are created to be sold’.


Sambad, from the house of Eastern Media Ltd, is Odisha’s widely read and circulated daily. Other media brands from the group include Radio Chokolate, Kanak TV, Manjari TV, Eastern Media Entertainment and Sambad School of Media and Culture.


Monica Nayyarr Patnaik

Monica Nayyarr Patnaik, JMD, Eastern Media Ltd, said, “Odisha as a market is expanding exponentially. The idea stemmed from the fact that nothing has happened in Eastern India per se, so the idea was to get the people here to tell them what Odisha is all about. The idea was to get all the people under one roof for all the verticals that we have. There have been conclaves before, but a national conference on this has never happened in Odisha. The conferences keep happening in metros, so i wanted to get panelists here in Odisha.” According to her, the attendees would gain insight from panel discussions and their insights about various verticals.


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