Madison Media Group wins Ruchi Soya AOR

20 Feb,2013

By A Correspondent

 

Madison Media has announced the win of the Ruchi Soya Industries, Consumer Brands Division account in Mumbai. Madison Media Sigma will handle traditional media planning and buying for the client with an approximate spend of Rs. 30 crores. The account was previously handled by MEC.

 

For the record, Madison Media recently won a host of new businesses including Max India’s corporate account, Cafe Coffee Day, Radikal Rice and Crompton Greaves.

 

Gautam Kiyawat

Gautam Kiyawat, Group CEO, Madison Media, said, “We are delighted with this new win and confident to take Ruchi Soya group and Brand Nutrela to greater heights and are looking forward to a long and mutually beneficial partnership.”

 

Sandipan Ghosh, AVP Marketing, Consumer Brands Division, Ruchi Soya Industries, “We wanted a Partner who values our business and brands and provides a turn-key differentiated media solution. Madison is an obvious choice for the same.”

 

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