Lowe Lintas Chennai bags Apollo Hospitals

14 Feb,2013

By A Correspondent

 

Lowe Lintas, Chennai has started 2013 by winning the mandate for Apollo Hospitals. This is a national mandate, covering all of Apollo’s health-care verticals (barring insurance). Lowe Lintas will be responsible for integrating national initiatives with regional initiatives, so that Brand Apollo is able to present a unified front in terms of communication.

 

The challenge for the agency will be to build on the healthcare group’s significant equity and help make the brand ready for a new era of competition. The agency has already executed a campaign for Oncology-related robotic surgery; this campaign is currently running in key markets.

 

Apollo Hospitals was a hard-fought pitch with national agencies of repute in the fray, said G V Krishnan, Executive Director Lowe Lintas. He added, “We are delighted to manage the mandate of this prestigious institution a pioneer in health care and wish to make brand Apollo a preferred choice in this category.”

 

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