Lowe bags creative mandate for Max Bupa Health Insurance

22 Feb,2013

By A Correspondent

 

Max Bupa Health Insurance, one of India’s leading Health Insurance companies has appointed Lowe Lintas and Partners as their brand communication partner after a multi-agency pitch.

 

The agency has already executed a multi-media campaign for Family First, a unique family health insurance plan that can cover upto five generations and 13 relationships in one single policy.

 

The business will be handled out of the Lowe Lintas Delhi office. Commenting on the win, Naveen Gaur, Executive Director, Lowe Lintas said, “With more and more Indians realizing and accepting how important health insurance is for them, advertising will play a very prominent role to expand the category and the brand.”

 

Sevantika Bhandari, Director- Marketing, Max Bupa, said, ‘”We are happy to be associated with Lowe Lintas who will partner us in our journey ahead. Lowe Lintas has a great track record in building iconic brands and I am looking forward to some great work and a long relationship with them.”

 

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